A creds deck is your company portfolio – a presentation of your best work and evidence of your value.
The best creds presentations do this very well, and demonstrates who you are as a business. People like to know about your story, personalities, and values too.
A lot of creds presentations capture best work and evidence well, but sometimes fail to focus on how this is valuable to their target audiences. You see, good creds presentations shouldn’t be a brag, instead you need to make the content and design tactical. Focus on its relevance and value to your audience.
Instead of talking about your story and your products, focus on the benefits, results, and examples in action that your audiences can relate to. You can get to the other stuff later once you’ve got them hooked.
